Nikko Asset Management has rebranded as Amova Asset Management, effective today (1 September).
In an announcement last year, Nikko AM, which started in 1959 in Japan, said the name change reflects the firm’s global growth strategy. Through subsidiaries and affiliates, the firm has a presence in 11 countries and regions with headquarters in Tokyo.
The new name ‘Amova’ is an amalgam of its key concepts, the firm said. The first two letters ‘Am’ stand for the firm’s core business in asset management. ‘Mov’ refers to ‘movement’, which the firm said describes its “nimbleness to constantly evolve to provide clients throughout the world with superior investment solutions in a constantly changing investment landscape”. Finally, ‘ova’ comes from ‘nova’, which means ‘new;’ in Latin and represents the global teams’ ambition to explore new frontiers and provide solutions to stay ahead in the rapidly evolving financial environment.
The group has updated its logo, branding and website. Amova Asset Management remains a wholly owned subsidiary of Sumitomo Mitsui Trust Group.
See also: Nikko Asset Management appoints Stefanie Drews as CEO
