“We deal with two sides in the service area: choosing the product and service for the client and secondly designing the investment proposal,” Jeremie Vuillard, head of advisory, said.
He is leading a 12-member team which will form the new advisory division, most of whom are based in London.
The team has already started giving advice but is expected to be running at full speed by the end of the year. The team includes nine new hires in addition to two new appointments in the product marketing team, who will design proposals.
“We are a client-facing advisory team, in charge of designing clients investment portfolios,” Vuillard said.
He said that they had identified a gap in the market between the bank’s private bankers and the client, which is where the team steps in to offer advice and support both the bankers and the clients.
The products the team advises on include strategic asset allocation, equities, bonds, funds, structured products, discretionary portfolio management and managed advisory services.