Saxo Bank has launched an investment platform for the UK market called SaxoInvestor.
The Denmark-founded bank said the platform is designed to serve the growing number of buy-and-hold and active investors in the UK.
SaxoInvestor is built on the same technology stack as the company’s other platforms, SaxoTraderGO and SaxoTraderPRO.
There are over 70,000 investments available across stocks, ETFs, bonds and funds.
It is offering zero commission trades on 100 US stocks between 1 October and 31 December as an election season promotion. Outside of this, trading fees start at $1 for US stocks and ETFs, £3 for UK stocks, 0.05% for government bonds and zero for funds. Foreign exchange fees are 0.25%.
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Saxo Bank said it has seen rapid growth in its investor base over the past 12 months, with a 38% increase in active investors and a 20% rise in female investors. Younger investors are also on the rise, with a 46% increase among those aged 21-30 and a 24% increase in the 31-40 age group.
Andrew Bresler, CEO at Saxo UK, said: “Saxo prides itself on empowering investors to take control of their financial futures and unlock new wealth-creation opportunities. With this new user-friendly platform, SaxoInvestor delivers top-tier insights and diverse investment themes, levelling the playing field for investors of all backgrounds.
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“Since introducing our pricing cuts in January and mutual funds last year, we’ve been focused on attracting investor clients. The launch of SaxoInvestor in the UK marks a significant milestone.
“With its simplified, user-friendly interface, the platform makes it easy for anyone to access financial markets and take control of their financial future. We’re excited about this journey as we continue to deliver solutions that empower clients to make smarter financial decisions.”
This story originated on our sister title, PA Adviser
