The potential applications of artificial intelligence (AI) have driven stock market performance in recent years, but “the pressure is on” for companies to start delivering results over the next year, according to a new report by PwC.
After a prolonged period of speculation surrounding the technology’s uses, it found that 66% of investors want to see proof of improved productivity over the coming 12 months thanks to the adoption of AI.
Over the next year, 63% of those surveyed want to see revenue increases as a direct result of AI, with 62% expecting an increase in profitability thanks to the technology.
How companies are integrating AI remains the most significant consideration for 71% of investors, so companies are under heightened pressure for the technology to bear fruit.
The MSCI Information Technology and Communications Services soared 35.1% this year thanks to this speculation, building upon the 42.5% gain it made in 2024 on the back of AI excitement.
Wes Bricker, global assurance leader at PwC, said: “Investors expect to see real outcomes from GenAI over the next year and recognize that achieving this will take investment in people and upskilling, as well as technology.
“Management can expect scrutiny on how they deliver AI productivity gains and support for an approach that extends beyond the tech itself to reinvent the way businesses operate.”