M&G has struck a deal to make its £70bn PruFund range available to advisers on the Scottish Widows platform.
It will be accessible ‘in the coming weeks’ and marks M&G’s first third party platform launch.
The move also represents the next step in its platform expansion strategy, the firm said. It has been enabled by a relationship with wealth technology provider FNZ.
M&G said Scottish Widows was chose as its first platform partner for its retirement expertise and focus on supporting customers through changing market conditions.
Part of Lloyds Banking Group, the Scottish Widows platform holds pension and investment assets of more than 170,000 clients.
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Clive Bolton, CEO of M&G Life, said: “This announcement supports our growth strategy by making it easier for advisers to access PruFund via their platform of choice.
“With a 21‑year track record, PruFund is designed to help clients stay invested through market volatility, using smoothing and broad diversification to manage risk.
“Building on its established presence on the M&G Platform, the launch with Scottish Widows represents our first third‑party platform partnership and a significant step in extending PruFund’s reach.”
Jenny Davidson, intermediary wealth director at Scottish Widows, added: “PruFund is a much‑loved fund that advisers trust to help clients manage income through retirement.
“We’re delighted that Scottish Widows will be its first third‑party platform, meeting strong demand from advisers for simple access to PruFund on a market‑leading, digitally enabled platform.”
