He will work alongside the firm’s other advisory board members to provide strategic input and entrepreneurial leadership in its service for ultra-high net worth individuals, families and trusts.
Mills founded Air Miles International Group in 1988 to develop the Air Miles programme and was appointed to the London 2012 executive committee in 2003 where he helped develop the bid strategy for securing the Olympics.
Nathalie Dauriac-Stoebe, CEO of Signia Wealth, said: “As a highly accomplished entrepreneur Sir Keith Mills’ experience is going to be a great advantage and enhance Signia Wealth’s unique offering.
“His prolific work with the Olympics as well as his experience with small companies means he understands the breadth of work we do at Signia.”
Signia Wealth was established by Dauriac-Stoebe in March 2010 and now has over £2bn of assets under supervision.
Since it launched the firm has made a targeted effort to focus on ultra-high net worth clients and last year a number of appointments were made to bolster its expertise in this area.
Signia Wealth’s most recent hire was possibly the biggest coup yet, however, with the appointment of former CEO of Schroders UK Private Bank, Rupert Robinson, as head of wealth management.
