Kames unveils fund name changes as it prepares to rebrand

UK asset manager will adopt branding of parent company Aegon Asset Management

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Kames Capital has unveiled a suite of funds that will be renamed in September when the UK asset management rebrands in line with its parent company Aegon Asset Management.

Fifteen Oeics will be renamed under the Aegon brand, alongside 11 Irish-domiciled funds plus the Kames Property Income fund and its feeder funds.

Aegon Asset Management currently manages €352bn (£298). It operates under the Aegon brand in the US, Asia and continental Europe, while Kames Capital had been used for the UK business.

The rebrand, which was first unveiled in December, takes place on 7 September.

Aegon Asset Management chief executive Bas NieuweWeme (pictured) said in a press release: “We believe the move to one global brand will help us to operate more efficiently across international markets, leveraging our experience, knowledge and resources worldwide.

Operating under a single brand will also allow us to be more responsive to the changing markets and the evolving needs of our investors, ultimately ensuring that our client proposition and service remains best-in-class.”

How Kames Capital funds will be rebranded: 

UK-domiciled open-ended investment companies

 Current fund name  New fund name
 Kames Diversified Growth Fund  Aegon Diversified Growth Fund
 Kames Diversified Monthly Income Fund  Aegon Diversified Monthly Income Fund
 Kames Ethical Cautious Managed Fund  Aegon Ethical Cautious Managed Fund
 Kames Ethical Corporate Bond Fund  Aegon Ethical Corporate Bond Fund
 Kames Ethical Equity Fund  Aegon Ethical Equity Fund
 Kames Global Equity Fund  Aegon Global Equity Fund
 Kames High Yield Bond Fund  Aegon High Yield Bond Fund
 Kames Investment Grade Bond Fund  Aegon Investment Grade Bond Fund
 Kames Sterling Corporate Bond Fund  Aegon Sterling Corporate Bond Fund
 Kames Strategic Bond Fund  Aegon Strategic Bond Fund
 Kames UK Equity Absolute Return Fund  Aegon UK Equity Absolute Return Fund
 Kames UK Equity Fund  Aegon UK Equity Fund
 Kames UK Equity Income Fund  Aegon UK Equity Income Fund
 Kames UK Opportunities Fund  Aegon UK Opportunities Fund
 Kames UK Smaller Companies Fund  Aegon UK Smaller Companies Fund

Property funds

 Current fund name  New fund name
 Kames Property Income Fund  Aegon Property Income Fund
 Kames Property Income Feeder (Accumulation) Fund  Aegon Property Income Feeder (Accumulation) Fund
 Kames Property Income Feeder (Income) Fund  Aegon Property Income Feeder (Income) Fund

Irish-domiciled open-ended investment companies

 Current fund name   New fund name 
 Kames Absolute Return Bond Fund  Aegon Absolute Return Bond Fund
 Kames Global Diversified Growth Fund  Aegon Global Diversified Growth Fund
 Kames Global Diversified Income Fund  Aegon Global Diversified Income Fund
 Kames Global Equity Income Fund  Aegon Global Equity Income Fund
 Kames Global Equity Market Neutral Fund  Aegon Global Equity Market Neutral Fund
 Kames Global Sustainable Equity Fund  Aegon Global Sustainable Equity Fund
 Kames High Yield Global Bond Fund  Aegon High Yield Global Bond Fund
 Kames Investment Grade Global Bond Fund  Aegon Investment Grade Global Bond Fund
 Kames Short Dated High Yield Global Bond Fund  Aegon Short Dated High Yield Global Bond Fund
 Kames Short Dated Investment Grade Bond Fund  Aegon Short Dated Investment Grade Bond Fund
 Kames Strategic Global Bond Fund  Aegon Strategic Global Bond Fund

 

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