Former Crux Asset Management director of marketing and communications at Giles Kidd-May has resurfaced at Guinness Asset Management.
Kidd-May, who helped launch Crux in 2014, will become chief marketing officer at Guinness AM.
Before Crux, he spent five years as development director at B2B financial publishing firm and prior to that worked at Jupiter Asset Management where he helped build the brand and develop its sales and marketing function.
Guinness AM chief executive Edward Guinness said Kidd-May’s experience supports the firm’s plans to develop into a “leading global asset management company”.
Guinness recently told Portfolio Adviser he would like the firm to forge closer relationships with retail investors.
He added: “Guinness Asset Management has reached an important phase in its growth. We have critical mass in terms of assets under management and a number of top performing funds. These funds and our stable of newer, innovative strategies need to be brought to a wider range of investors and Giles will be central to that effort.”
Kidd-May said: “Guinness Asset Management have been pioneers in the fields of sustainable energy and international equities for many years with stand-out performance across a number of funds. Combined with Guinness’ newer funds there is an opportunity to reach new channels and investors and provide first class services to clients which should enable us to grow the business significantly from this platform.”
