Fleming becomes chair of newly established Keyridge Asset Management

New investment arm of Great-West Lifeco has £135bn in AUM

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Campbell Fleming (pictured) has joined new investment business Keyridge Asset Management as chair.

Known for his stints at Aberdeen Standard Investments, Columbia Threadneedle and AssetCo, Fleming has become chair of the new investment arm of Great-West Lifeco. He will provide guidance and independent governance to support Keyridge’s ambition to become a “new force” in global asset management, according to the group.

Fleming said: “It is a huge privilege to join Keyridge Asset Management as its independent chair at such a pivotal moment for the business. With £135bn in assets, proven investment expertise, and the backing of a global group, Keyridge is exceptionally well positioned for future growth. I look forward to working with the experienced Board and excellent executive team to accelerate Keyridge’s expansion in Europe and the UK market.”

Lindsey Rix-Broom, CEO Europe for Great West Lifeco, commented: “We are delighted to welcome Campbell as chair. His extensive industry knowledge and proven leadership will be invaluable as we establish Keyridge as a leading presence in the UK and beyond. With Campbell’s insight and guidance, we are well positioned to realise our vision for growth and client excellence.”

Fleming is also currently chair of The Big Exchange and deputy chair of Ruffer.