The move is part of its longer-term plan to revamp the business and return it to profitability by offering services through third-party distributors.
Meadows will be reporting to David Esfandi who has been tasked with completely reviewing the company’s investment proposition and process for the group.
His appointment is the latest in a series of changes group chief executive and ex-Ignis man Jonathan Polin has made since he took over in September last year.
Ashcourt Rowan has not previously had a CIO and the responsibilities of the role have been covered by others.
Previously Meadows worked for Broadstone Pensions & Investments and will ensure Ashcourt Rowan has a "first class equity and collectives research and portfolio construction team for its wide ranging client base," it said.
"He [Toni] is a hugely experienced and knowledgeable CIO with an impressive track record both in managing funds and direct investments. He will play a leading role in the work we are doing to refine our investment processes and propositions across the group including the enhancement of our research support for asset managers and financial planners," added Christopher Jeffreys, director of asset management for the firm.
Ashcourt Rowan is investing in its operating platform and technology and will announce in the next few weeks the key third party parties that will help it to widen its distribution to outsourcing IFAs.
