AJ Bell is cutting the annual charge for its core model portfolio service (MPS) range to 0.12% from 0.15%, beginning 1 October 2026.
The lower pricing will apply to existing and new MPS clients. The firm’s money market MPS will continue to have no annual management charge, while the Gilt MPS range will stay at 0.10% per year.
AJ Bell said the core MPS range has been ‘hugely popular’ with advisers since launch in 2018, and has contributed to a 30% rise in assets under management (AUM) to £9.8bn for its investment business.
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Ryan Hughes, AJ Bell Investments managing director, said: “We believe advisers using our MPS should feel good when investing for their clients.
“That’s why we’re reducing our charges by a fifth from October, with advisers benefitting from the same excellent service and award-winning in-house investments team behind each portfolio, but at an even better price.
“Our decision to reduce charges comes following the recent expansion of our popular Gilt MPS range and illustrates our commitment to ensuring advisers have access to a broad range of investment solutions that are easy to use and low cost.”
This story was written by our sister-title, PA Adviser
