Morris, who joins from BlackRock, will work on the company’s marketing and business development activity as it attempts to grow its business across the UK.
Jonathan Polin, chief executive of Ashcourt Rowan, said: “Emily brings a wealth of experience with her and a strong record of successful marketing and business development planning and execution.
“Her appointment is another important step in ensuring we capitalise effectively on the opportunity ahead of us as the RDR takes effect.”
Morris has held senior marketing roles at several wealth managers including Barclays Wealth and Rathbone Brothers.
She commented: “This is a really exciting time for the wealth management industry as it prepares itself for the post-RDR world.
“Ashcourt Rowan is extremely well-placed to deal with all the challenges and opportunities that lie ahead, and I am excited to be joining the company at this crucial time.”