The gender investing gap is widest among the younger generation, according to AJ Bell’s Money Matters campaign.
The campaign found that among under 25s, just 37% of stocks and shares ISA contributions are from female investors.
This widens further in the 25-34 age bracket, with only 35% of stocks and shares ISA investors being women.
While the gap narrows after 35, it never reaches parity, peaking at 46% of women aged 65 and over.
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As a result, AJ Bell has expanded its Money Matters campaign by launching a new website as it aims to help more women to invest.
The website, ajbellmoneymatters.co.uk, offers women with an interest in finance and investing access to educational tools and events.
Founded in 2021, the Money Matters campaign is led by Baroness Helena Morrissey (pictured).
She said: “There isn’t a single good reason why men should have more money than women, whether that’s in savings, investments or their pension.
“Money Matters by AJ Bell is aiming to tackle the taboo topic of talking about money and shed light on all the various factors that mean women are less likely to invest – from the gender pay gap to the financial fallout of having children through to the impact menopause has on our money.
“We want women to be armed with all the information and inspiration to take action with their money, whether that’s saving more, engaging with their pension or starting to invest. The new website collates all this information into one place, as well as giving people the ability to sign up to our newsletter, to receive their monthly dose of investing inspiration.”
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