The change in name separates the UK firm from its European counterparts which are all being rebranded under the Swiss Life Select banner.
Chase de Vere, founded in 1969, was acquired from Bank of Ireland by Hanover-based AWD in 2005, but continues to run as an autonomous independent company.
The firm is also backed by Swiss Life.
Patrick Connolly, head of communications at Chase de Vere, said: “This is more than a name change for us, we are using it as an opportunity to reassess and affirm what we stand for. It is vital for us that we are independent, and that we offer completely independent financial advice tailored to our clients.”
Last week parent company Swiss Life announced it was looking to make savings of CNF160m, which could see up to 400 jobs cut in France and Germany. No UK jobs are on the line.
