The company said the rebrand marks ‘the successful completion of its integration of Towry’ which it bought in in August 2016.
The integrated business will now operate under the Tilney brand, offering financial planning, investment management and investment advice.
The enlarged Tilney Group has 300 financial planners, investment managers and advisers supporting over 100,000 clients from a network of 30 offices across the UK.
The Tilney Group will also continue to offer an online investment service, backed up by telephone support branded as Bestinvest.
The business has also rebranded its Tilney for Intermediaries division as Tilney for Professionals, in recognition that its partners now also include other professional service firms such as consultants, lawyers and accountants.
CEO of Tilney Group Peter Hall said: “The rebrand is a very significant moment for us, demonstrating that the 2016 integration of Tilney Bestinvest and Towry is now complete. We are truly one business built on the combined strengths of the legacy firms and with a clear and compelling service proposition which is reflected in a new, fresh visual images and logo.”
“With a range of services to support clients across the UK and a really top quality team of advisers, I believe this business is exceptionally well positioned for the future,” he added. “We have now entered a new organic growth phase and will be investing significantly in building the brand with the launch of a major advertising campaign. We are also kicking off a significant recruitment drive to seek out additional high calibre financial planners and investment managers who want to be part of a successful and growing firm that is committed to the very highest standards of professionalism.”
