The enhancements to Elevate are a direct result of user feedback and adviser research gathered after Standard Life purchased the advisory platform from Axa in February.
The changes come a little over a month after the life insurer finalised its union with emerging markets specialist Aberdeen Asset Management to become one of the biggest investment giants in Europe.
As part of the revamp, the Elevate platform will feature a “refreshed” interface, which the firm said will offer users a more intuitive experience with more “one-click” options. Advisers will also have access to smarter and more streamlined search filters.
Elevate now has a new fund selection option based around the Volatility Managed sector, following the Investment Association’s inclusion of the category this year.
Steve Owen, head of platform proposition for Elevate, said: “These developments will offer richer functionality as well as much slicker processes, with many click through operations reduced by up to two thirds. This is a major step in ensuring the new business process is fully aligned to the way advisers do business.”
David Tiller, head of adviser and wealth manager propositions at Standard Life, added: “I am really pleased with the support we are receiving from advisers, not only in terms of the business they are doing with us, but also their willingness to engage with us to inform the development priorities. This ensures we are delivering what our advisers want us to deliver.
“We are seeing record levels of new business coming onto Elevate, and we want to thank advisers for supporting us during this period of change and investment in the platform.”
