The provider experienced a 30% increase in adviser firms investing client money in discretionary manager portfolios on its Investment Hub platform in 2017, boosting AUA to £6bn.
Standard Life said last year saw the greatest increase in advisers accessing discretionary portfolios via the hub since it launched in 2014.
It said the platform, which was launched to extend its wrap platform to advisers with discretionary permissions, now has more than 90 discretionary managers offering active, passive, target return and blended strategies. The average portfolio size is £160,000.
David Tiller, head of adviser and wealth manager propositions at Standard Life, said the firm had plans to evolve the platform to “customise portfolios in a way that will redefine the term ‘bespoke’”.
He said: “Advisers will be able to establish investment mandates that are targeted against the individual requirements of their clients without the premium normally associated with type of portfolio tailoring.
“What was once the preserve of the very high net worth will be open to all advisers’ clients.”
