The Skandia Investment Solutions platform will not be replaced by an alternative brand name. The company will refer to it as ‘the platform’, ‘our platform’ or ‘Old Mutual Wealth’s platform’ depending on the context.
The company also said it would write to customers in August ahead of the changes.
“We will follow the existing Old Mutual brand that has already been used publically,” a spokesperson said.
The logo will be the same as the current Old Mutual logo with the anchor symbol, but will head the word ‘Wealth’ written underneath.
Skandia’s current URL, which bears its name, will be scrapped but the new web address has not been disclosed yet.
“We are not announcing the new web address until we launch the new brand,” according to the spokesperson.
Skandia first announced it was undergoing a rebrand in September 2012 to become part of a single business, Old Mutual Wealth.
