Sanlam Wealth has unveiled its new moniker, 10 months after the firm was acquired by funds managed by Oaktree Capital Management.
The wealth manager will formally adopt the name ‘Atomos’ later in 2022, which means ‘indivisible’ in ancient Greek and was chosen “to represent a strong internal culture of collaboration, inclusivity and diverse perspectives”.
“It also suggests harmony between history, heritage and forward-thinking progress. For clients, this signifies the benefits of Atomos’ personalised digital approach to wealth management,” the firm said.
Atomos, which has the ambition to be the “first truly digitally-enabled, hybrid wealth business in the UK”, will offer clients their own financial hub, with all their financial information in one place, from banking and credit cards to investments.
“They will be able to personalise how they interact with the company, whether digitally, face-to-face or a hybrid of the two,” it said.
See also: Penny Lovell exits Sanlam Private Wealth
Senior line up
In February, the business announced new appointments to its executive committee including Haig Bathgate as head of investments, Niral Parekh as chief operating officer and Christopher Kraft as chief commercial officer.
Nicola Fraser remains CFO and Jonathan Polin (pictured) is CEO.
More recently, the executive committee has been joined by Emma Browning who takes up the role as assurance director.
Polin said: “We are delighted to announce our new name, which we feel truly reflects the business we are. The opportunity to forge a new identity and set clear aspirations for our culture and client service is the first vital step which differentiates us from an industry that has become homogenised.”
See also: Jonathan Polin: Asset and wealth managers are losing touch with investors
