RWC Partners has shed its name in a radical rebrand of the firm’s visual identity as it enters the next phase of its development.
From today, the 20-year old asset manager will be known as Redwheel, with a website launch accompanying the name change.
CEO Tord Stallvik (pictured) said the moniker has great significance for the business, a red wheel being a fixture of its original office building.
“The red wheel is a powerful symbol that reflects who we are as an organisation and what we stand for,” said Stallvik. “The original red wheel still sits in our old office building, where it had been used as part of the mechanism of a large winch that moved military horses in and out of their stables. That red wheel was built to last – and so are we.”
Stallvik added the new brand is meant to reflect the group’s active investment heritage and “autonomy, independence and ownership,” the principles on which it was founded.
Redwheel said the rebrand is purely aesthetic, with no changes being made to its team, which manages $23.9bn (£17.5bn) across offices in London, Miami and Singapore.
The name change comes weeks after the asset manager nabbed M&G Investments’ Sunita Patel to become its head of marketing.
