Fennell, who left F&C last year, is well-known throughout the asset management industry having also previously worked in marketing roles at SWIP, AXA Investment Managers and Newton Investment Management.
In her new role, she is responsible for marketing strategy and implementation across all of RLAM’s distribution channels, as well as brand management and digital.
The previous head of marketing, Susan Spiller, has moved to a new role as head of proposition, responsible for product strategy, development and management.
Elsewhere, another ex-F&C Asset Management recruit Louise Merritt has joined RLAM as a product manager. She will work alongside the existing members of the team on both new product development and management of the existing product range.
