Paul Keogh has joined as regional sales manager, south east having previously covered wealth management and advisory firms in the south east at Kames Capital.
Richard Farquhar has arrived as regional sales manager, Scotland having handled sales to wealth management and advisory firms in Scotland and the north of England at Alliance Trust.
The two new hires report to Premier’s sales director, Mike Hammond.
These hires follow the appointment of Paul Pugh as head of strategic partnerships in January. Pugh earlier held roles at Cazenove Capital and Sarasin & Partners.
The appointments are part of the firm's plan to create a larger, stronger distribution team and achieve its growth goals.
A new regional sales manager for the south west has also been lined up and will be confirmed soon, the firm said.
“We are confident that our range of products, including multi-asset, equity and fixed interest, and a significant focus in all three areas on income funds, means we are well placed for the future, especially as a result of the recent changes to pensions announced in the March 2014 budget,” Hammond said.
He added that the strengthened distribution team will play a key role in helping Premier to continue growing.
As of 31 March, Premier had assets under management of £2.7 billion.