Momentum Global Investment Management has rebranded a quintet of funds to reflect its acquisition of Seneca Investment Managers.
The new moniker Momentum Diversified will be applied to three of MGIM’s risk-rated Momentum Focus funds as well as Seneca’s Diversifed Growth and Income portfolios.
Seneca had already announced its Global Income & Growth Trust would adopt MGIM’s branding some time this month.
See also: Seneca Global Income & Growth Trust to rebrand following Momentum acquisition
MGIM said the name change would form an “integrated and comprehensive range of diversified multi-asset funds” for UK advisers. All five funds invest across a wide range of global asset classes, including equities, fixed income, cash, property and alternatives.
Ferdi van Heerden, MGIM chief executive (pictured left), said the move was “much more than just a cosmetic change” with the multi-asset team benefiting from enhanced firepower following the Seneca deal.
“The enlarged investment team has been able to take their best ideas and deploy them across the integrated fund range,” van Heerden said.
“Going forward, investors should benefit from the output of this larger multi asset focussed team as their research depth and idea generation feeds into all of these solutions.”
See also: Seneca boss David Thomas to step back in MGIM takeover
Seneca’s funds will be rebranded from today while the MGIM Focus 3, 4 and 5 funds will adopt the new branding from 28 May.
The investment objectives of the funds will remain unchanged.
MGIM currently has £4.7bn in assets under management following its acquisition of Seneca, which was announced last October.
