Man behind Ninety One rebrand gets promoted to managing director role

Nigel Smith joined asset manager from M&G Investments in 2013

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One of the key players in Ninety One’s rebrand from Investec Asset Management has been promoted to managing director of its UK client group.

Nigel Smith (pictured) will work closely with the UK client group leadership team servicing institutional and adviser clients. He will report to chief commercial officer John Green.

He joined Ninety One from M&G Investments in 2013 and most recently has been chief marketing officer, leading the global team responsible for product strategy, market intelligence, investment marketing and digital distribution. Most recently he has led the creation of Ninety One’s new brand.

Previously, he was global head of product development. At M&G, where he worked for 16 years, he held senior business development, strategy and client facing roles.

This week, Ninety One was awarded Marketing/Digital Initiative of the Year in the 2020 Portfolio Adviser Wealth Partnership Awards for its rebrand away from Investec Asset Management. The judges commented “rebranding a business with such an entrenched and established brand is no mean feat”, adding the process was “seamless yet totally transparent. This sets a high standard for carving out a new entity”.

The company first revealed its new moniker in November 2019.

Smith’s previous responsibilities are being managed by senior members of Ninety One’s global marketing team.

See also: Revealed: All the winners at the 2020 PA Wealth Partnership Awards

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