The site is due to launch in the middle of 2012 and will target the retail market, aiming to fill the hole left by IFAs dismissing smaller clients following the implementation of RDR, BAM said.
BAM launched in 2005 with a focus on alternative investments. Following the damage done by exposure to Madoff the bulk of the business was bought by Aberdeen Asset Management, which BAM also agreed a consultancy agreement with.
The concept of beesandhoney.com has been worked on since the start of this year and Bramdean said its main differentiator from other sites would be the contributions from investment professionals and journalists.
It said one of its main aims would be to "demystify investing and to debunk the jargon" associated with financial services.
Nicola Horlick who co-founded BAM will be CEO of the website.
She said: "The FSA has undertaken a major review of the way that investment funds are sold, which will benefit consumers as front end charges will disappear.
"beesandhoney.com will provide investors with the information that they need to make informed choices and will allow them to invest at a low cost. A full range of investment funds will be offered on the site."
