Bryon Lake has joined from Powershares where he spent 12 years, most recently as head of EMEA.
In the newly created role, Lake will be responsible for driving and accelerating the firm’s international expansion, including product development, distribution and strategic direction.
JP Morgan AM is already an established ETF provider in the US with 11 funds contributing $1.4bn in assets under management.
“Our intention is to build a global beta strategies business with strategic, alternative, and ETF capabilities to serve the needs of clients globally,” said global head of beta strategies, Michael Camacho.
“Having initially focused our efforts in the US, expansion internationally represents the next step.”
He added: “Investors are seeking new forms of asset allocation in order to generate returns.
“We’re focused on developing strong and diversified building blocks for client portfolios, whether they are active, strategic beta, alternative beta or more thematic indices.
“We are also poised to build on the operational and technological capabilities around beta strategies already in place for the US business to meet the needs of European and Asian investors.”
According to Thomson Reuters Lipper, the European funds industry passed a record high level of €9.4trn (£8trn) in assets under management in 2016.
Despite loosing Lake, Invesco PowerShares said it had hired Nima Pouyan as head of its Swiss business, and Ashkan Daghestani as business development director in the UK.
