The stats show net retail sales to UK clients of more than £4bn in the month, including £1.7bn of net equity-fund sales. The best-selling sector was UK All Companies, with £650m of net retail inflows.
Geographically, UK equity funds overall received net retail inflows of £924m while global equity funds received £580m.
The industry also sold £1.7bn of passive ‘tracker’ funds and even funds of funds saw a piece of the action with net retail inflows of £839m.
Institutional clients in the UK bought £3.6bn, adding to the sales bonanza for asset managers in March.
“We are now starting to see some signs of investor confidence returning following a period of reduced risk appetite in the context of geopolitical and economic uncertainty throughout 2016,” said Investment Association chief executive Chris Cummings.