Invesco has launched a behavioural intelligence platform technology offering called Personalised Investor Engine.
It is designed to help banks and investment platforms convert savers into confident, long-term investors.
Rather than replacing a bank or platform’s proposition, the tech helps institutions understand what is preventing individual customers from taking action and personalises key moments accordingly.
It works in three stages. First, behavioural profiling to detect traits such as confidence, composure, impulsivity and financial comfort to build a real picture of what is driving, or blocking, each customer’s decisions. It is supported by behavioural science expertise from Oxford Risk.
The second stage is personalisation of key decision points to deliver tailored nudges and dynamic framing at onboarding, funding, first investment, top-ups and withdrawals.
The final of the three is integration into existing digital services to support customer growth ambitions.
The design of the platform was informed by a 6,000-participant Invesco study into why savers stay in cash.
Sonia Bainbridge, head of digital distribution EMEA at Invesco, said: “Over the last decade, the industry has made investing more accessible than ever.
“Yet despite an estimated €10 trillion remaining in cash across Europe, millions of consumers who express an interest in investing still do not take the next step.
“Our research suggests the challenge is no longer access, it’s activation. Fear of loss, low confidence and uncertainty about making the right decision continue to prevent many people from turning intent into action.”
