‘Hidden tech’ could be key to equities returns – Hermes

It was announced on Thursday that Snap, owner of Snapchat, has been valued at $22.2bn ahead of its IPO next month, but could the secret to technology investments be in finding the ‘hidden’ technologies propping up the household names?

‘Hidden tech’ could be key to equities returns - Hermes

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Software such as New Relic, though not a household name, is also a big player Gleeson says and provides performance management solutions which, its website explains, is “enabling developers to diagnose and fix application performance problems in real time”, an important part of apps trying to please a growing user base.

“That’s where I think the benefits of a tech fund delivers to investors, that we can go that bit deeper and look into these smaller companies,” Gleeson said.

Using coffee chain Starbucks as an example, Gleeson added: “Their app now lets people pre-order your coffee so it’s ready pretty much as soon as you get there. An increasing part of their connection with customers is on the app, making sure it’s working properly is important.  “There’s a lot of exciting stuff coming through.”

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