The firm said its IFA proposition would be available via tax-efficient funds through platforms, or through models or discretionary fund management via strategic partnerships.
The new operation will be led by Mark Rockliffe, head of intermediary sales and is based on a “scalable and consistent investment process that provides multi-asset portfolios”, it said.
Rockliffe has over 20 years’ experience in the investment industry and most recently worked on the launch of SEI Investments strategic portfolios to the UK IFA market.
He said: “The initial response from a number of IFA firms has been very positive. The boutique nature of Heartwood, coupled with the institutional process with which it manages money, is resonating very well with our target intermediary audience. This has enabled Heartwood to secure platform agreements with a number of partners very quickly.”
Heartwood has over £1.3bn AUM and aims to offer a choice of investment strategies designed to suit a range of risk appetites.
