As well as technological change, other concerns listed by the CEOs surveyed were uncertain economic growth, over regulation and the increasing burden of tax, while geopolitical uncertainty and the future of the Eurozone were almost among the big worries.
At the company level, CEOs listed issues facing their firms as the availability of key skills, changing customer behaviour, lack of trust in business and cyber threats.
Mark Pugh, UK asset and wealth management leader at PwC said: “Confidence is high, but the sector is showing signs of being slow to innovate and adapt – particularly to technology and a changing customer base. The sector demonstrates a dramatic need to drive technology adoption, global expansion, and recruit new talent.
“Their muted responses to issues on technology show some firms are planning on continuing business as usual and it’s difficult to escape the conclusion that some are at real risk of being swept aside by those already taking action.”
