Future of AI… Standing on the shoulder of giants

While big tech will drive innovation initially, smaller companies will see longer-term success, say Thematics AM’s Karen Kharmandarian and Alexandre Zilliox

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Experience teaches us that when a breakthrough technology emerges, a flurry of new start-ups, spin-offs or company pivots follow. But given the investment needed in infrastructure, it will likely take time before we see a wave of disruptive innovations emerge outside of the incumbent tech firms. Foundational models – those with hundreds of billions of parameters – require significant ‘compute’ power and typically cost over $50 million to build and train such models[1].

Nevertheless, to borrow the metaphor popularised by Isaac Newton, “If I have seen further, it is only by standing on the shoulders of giants”, it’s likely that smaller and more nimble firms will be able to leverage the work of incumbents and build smaller and more specialised models. These smaller and less power-hungry models could be trained on first-party company or industry-specific data, with very specific applications. This would ultimately enable them to be deployed on ’edge devices’ such as smartphones. This process is called ‘knowledge distillation’ – where the knowledge from a large unwieldy model or set of models flows to a single smaller model that can be practically deployed under real-world constraints.

Indeed, platforms of distilled knowledge in the form of open-source models and datasets are already cropping up. Franco-American start-up Hugging Face offers both foundational and distilled models ranging from image classification and object detection to speech recognition and summarisation[2].

An interesting illustration of the knowledge distillation process, though paradoxically this time in reverse, is Nuance Communications. Since the late 90s, Nuance Communications has been developing and refining voice recognition systems. One of the company’s first applications, called Dragon, was a pre-curser to the virtual assistants we see in smartphones and smart-TVs today. Nuance’s automatic speech recognition and speech to text technology has been adopted in healthcare, allowing doctors to dictate patient notes, in finance, enabling fraud prevention through speech recognition, and in retail, where their messaging apps can deliver personalised customer engagements through automated chat-bots.

Microsoft completed the acquisition of Nuance Communications in July 2022 for $17.2 billion: a 23% premium to its closing price the day prior to announcement on 12 April 2021[3]. The deal has allowed Microsoft, which also owns a stake in OpenAI, to combine Nuance’s expertise with OpenAI’s GPT4 model and compute power. This has already led to some impressive innovations in the medical field, with doctors able to reduce the burden of managing their patients electronic health records thanks to the combined technologies, helping reduce the administrative paperwork and increasing the time spent on patient care[4].


[1] Source: Thematics AM, August 2023

[2] Source: https://huggingface.co/

[3] Source: https://www.bloomberg.com/news/articles/2021-04-11/microsoft-is-said-to-be-in-talks-to-buy-nuance-communications

[4] Source: https://www.nuance.com/index.html

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Karen Kharmandarian and Alexandre Zilliox are portfolio managers at Thematics AM, an affiliate of Natixis Investment Managers

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[1] Source: https://huggingface.co/

[2] Source: https://www.bloomberg.com/news/articles/2021-04-11/microsoft-is-said-to-be-in-talks-to-buy-nuance-communications

[3] Source: https://ourworldindata.org/brief-history-of-ai

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