Fidelity eyes foray into UK advice market

Vanguard landed regulatory approval for a financial advice offering earlier this year

Blackrock and Fidelity to weather credit negative FCA changes

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Investment management firm Fidelity International is trialing a financial advice service for the UK market. 

The company confirmed to Portfolio Adviser sister publication International Adviser that it has been working on a face-to-face advice service, and that it has five investment advisers working in the UK. 

It currently has a digital planning offering in Germany, which might be replicated for the UK. 

A spokesperson for Fidelity said: “Fidelity International has been running a ‘proof of concept’ for facetoface advice in the UK, and we have five investment advisers in the UK. 

We have a digital advice service in Germany, and we are considering bringing this service to the UK, although there are no timings available as yet. 

Fidelity is the latest investment firm looking to make its way into the UK advice market, after US giant Vanguard was granted regulatory approval for a financial advice offering in January 2020.

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