FE Fundinfo has signed a data agreement framework with GPTadvisor to integrate artificial intelligence (AI) into its offerings to asset managers and distributors.
It is hoped that the partnership will allow fund houses, wealth managers and IFA networks to boost their productivity, efficiency and sales through generative AI.
Javier Ochoa de Eribe, account director at FE Fundinfo, noted the importance of adopting the technology into its network.
“Generative AI will play a critical role for the wealth management sector in the next few months and years, helping organisations provide a high-quality and truly customised service for their customers more efficiently,” he said.
“High-quality data will be at the heart of that revolution and the partnership between GPTadvisor and FE Fundinfo will allow exactly that.”
GPTadvisor’s CEO Salvador Mas said the new partnership was “a huge step forward in [its] mission to provide the best wealthtech solutions for our clients”.
He added: “Financial institutions that work with our SaaS platform will see significant added value through the market data provided by FE Fundinfo. This partnership gives a clear competitive edge to our clients.”
