Former Jupiter Asset Management marketing executives Marcus Bolitho (pictured, left) and Will Gold (pictured, right) have launched a global marketing consultancy focused on financial services, named Bold Partners.
The duo have previously worked together in the marketing and communications departments at Jupiter Asset Management, Merian Global Investors and BNY Investments.
The boutique will offer services to asset managers including providing strategic advice, marketing organisational design and optimisation, digitisation/process automation, and marketing programme implementation.
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Bolitho was appointed as head of marketing at Jupiter following its acquisition of Merian, while Gold was head of investment marketing. The pair left Jupiter towards the end of last year.
Bolitho said: “We are excited to launch BOLD and therefore be able to offer our wealth of experience in marketing strategy and implementation to ambitious investment-related businesses looking to transform their market presence, growth potential, perception and client experience.
“We have been encouraged that our offering will be a welcomed addition in the industry as we have already received lots of enquiries about our services from companies across a variety of sub-sectors within financial services.”
