Coram reveals rebrand and MPS launch

Coram Asset Management taken on a new name, MitonOptimal (UK), and announced the launch of a model portfolio service following its acquisition of Minerva Fund Managers earlier this year.

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Founded in 2014, Coram was taken over by discretionary fund manager MitonOptimal in 2016 and since then embarked on rapid growth, absorbing specialist manager Minerva in July of this year.

The firm has been renamed, but will keep the Coram brand across its multi-asset fund names.

The suite of model portfolios will be risk profiled based on how far the portfolio’s value could fall rather than how volatile it could be, the firm said in a statement.

James Sullivan (pictured), founder of Coram and now director at MitonOptimal (UK) Limited, said: “Since the acquisition of Coram by MitonOptimal last summer, significant progress has been made within the UK business, and rebranding to reflect the identity of the wider international group is the natural evolution of our relationship.”

The firm will continue to provide a range of socially responsible investment solutions.

Paul Warner, head of model portfolio services at MitonOptimal, said: “The MPS leverages off more than 20 years of process and performance that was achieved under the Minerva brand, now complemented by the additional investment resource offered by MitonOptimal.”

Financial advisors are welcome at MitonOptimal quarterly investment meetings.