He takes over the fund from its current manager Richard Halle, who will remain manager of the M&G European Strategic Value Fund.
Cliff was previously a European equity manager at Threadneedle, where he worked for six years and more recently worked at Liontrust-owned Occam as head of European Equities.
In his new role, which is subject to regulatory approval, Cliff will work closely with Stuart Rhodes who manages M&G’s Global Dividend Fund.
Dave Fishwick, head of macro and equity investment at M&G, said of Cliff: "He brings a wealth of additional experience in European equities and an excellent performance record. His appointment also enables Richard who has done an excellent job on the M&G Pan European Dividend Fund to dedicate himself fully to his highly successful value approach to European equities."
Since inception in 2008, both the Pan European Dividend Fund and European Strategic Value Fund have delivered top-quartile performance under the stewardship of Halle.