Having used Distribution Technology’s Dynamic Planner service since launching in October 2012, Bellpenny’s deal sees an initial agreement until 2018, with scope for further extension in the future.
The partnership will also afford advisers easy access to the Dynamic Planner Risk Profiler programme, which provides efficiency analysis in the risk profiling process, alongside the development of bespoke software.
Bellpenny and Distribution Technology will co-operate to ensure the former’s core investment proposition is assimilated into Dynamic Planner, allowing advisers to utilise the full range of products and solutions without re-entering information.
Similarly, client data gathered from Risk Profiler will be systematically stored for access by paraplanners.
Bellpenny cited increased time-efficiency and more effective risk profiling as two aspects of the partnership agreement.
“Bellpenny has worked with Distribution Technology since our launch, and we felt the time was right to settle on a long-term strategic partner for client risk profiling solutions,” said Nigel Stockton, Bellpenny CEO.
“Dynamic Planner will have an integral part to play in Bellpenny’s long-term financial planning and risk profiling process, and Distribution Technology will also be developing bespoke software for us, as we continue to enhance our client proposition.”
The deal represents yet another step in the ongoing Bellpenny story, which has seen the firm make 30 IFA acquisitions in the past three years, subsequently growing to more than £3.5bn in funds under management.
