Hughes added: “We’ve started that with our MPS and are now looking to extend that further with a range of fund solutions. We will then think about what the next stage is based on feedback from advisers.”
The AJ Bell platform has assets under administration of £31.8bn and more than 140,000 clients.
Its first move into investment management came last year with its acquisition of Indexx Markets, and the subsequent launch of an IFA-focused managed portfolio service in August.