Flows into the platform have increased nearly one third during the first quarter of the year.
During Q1 of this year inflows on to the platform increased 30% to £544m driven in part by a 34% increase in ISA sales on the Elevate platform.
AXA also said its preparations for the new ISA rules due in July and will have a positive impact on the business ahead of wider changes to the pension rules planned in 2015.
“We believe our enhanced service as well as our competitive pricing structure will continue to appeal to advisers and their clients. That is why we remain firmly on track to meet our targets and are moving closer to profitability,” said David Thompson, managing director of Elevate at AXA Wealth.
