The group’s new execution-only stockbroking service is being targeted at individuals and aims to put the group’s current technology platform at the heart of the service.
According to the group the platform offers real-time pricing and is supported by analytical tools, charting, market news and videos and is available via a diverse suite of mobile platforms.
IG Group says, the platform also offers customers an ISA option with no management fees.
Tim Howkins, IG Group CEO said: “The global financial markets are faster moving, and more intertwined than ever before, and Britons are becoming increasingly confident and demanding with technology, especially in the field of mobile apps. The traditional trading platforms available to those wanting to buy stocks online simply haven’t kept pace – they are primitive”.
According to Howkins, the group has had to invest heavily in technology because its existing user base is very demanding in terms of the service provided. This is
Asked his expectation of how many of the group’s existing clients would potentially use the service, Howkins said that while there was no way to know how many would use it, two thirds of the firm’s existing trading clients have some form of online stock broking account elsewhere.
