The firm will instead be called Rowan Dartington Intermediaries in an effort to push its message that it “takes wealth management personally”.
A new logo, image and company message designed by Bristol-based agency Halo will be rolled out this month bringing the firm’s core investment services under one brand.
Graham Coxell (pictured), executive chairman at Rowan Dartington, said: “The evolution of our brand strategy provides a true reflection of Rowan Dartington today. We know that every client is different and every investment decision is personal.
“Developing new brand purpose and distinctive identity is a bold step and will better reflect what we really do.”
