Tony van Gool adds Tellsons Investors to list of advisory roles

Ex-Artemis sales director will help grow the £57m Endeavour fund managed by Joe Bunting


Former Artemis sales director Tony van Gool is adding Tellsons Investors to the list of advisory roles he has taken up since exiting his former employer last year.

Van Gool (pictured) will be responsible for re-profiling the £57m EF Tellsons Endeavour fund and for outreach with platforms, intermediaries and wealth managers.

The fund sits in the Investment Association Mixed Investment 20-60% shares sector and seeks long-term capital growth with less of the volatility of equities. Its bespoke benchmark is comprised of 50% the FTSE Conventional Gilts up to five years index and UK CPI five-year inflation, while volatility is compared to the MSCI World.

Tellsons founding partner and co-CIO Joe Bunting, who is primary manager on the fund, said in a press release: “Tony brings so much experience in the industry to bear on our Endeavour fund and can really get on the front-foot with our distribution strategy to align our performance with inflows from both intermediary and retail audiences.

“Tony understands the structure of the industry and where the Endeavour fund’s opportunities can be maximised. High ranking performance with high-ranking capital preservation and consistency is something of the nirvana we set out to build and Tony will be instrumental in delivering that for clients across the self-invested, advised and discretionary markets.”

Van Gool exited Artemis, where he was sales director focused on wholesale distribution, in August 2020 after 18 years at the business. He started his his career at Invesco. He is currently an adviser to a number of businesses across the investment, wealth and fintech industries, including Time Investments.

He said the Endeavour fund has market-leading year on year performance with capital preservation through volatile markets.

The fund has delivered total returns of 31.8% over three years and 41.1% over five years, compared to 3.3% and 3.9% respectively in its benchmark. Its deputy managers are Christoph Wiedebach and Cranley Macfarlane.

See also: Ex-Artemis sales director Tony van Gool resurfaces at real assets boutique