MA Financial Media rebadges stable under flagship ‘PA’ brand

MA Financial Media, the publisher of Portfolio Adviser, is excited to announce the rebadging of three of its specialist investor brands – ESG Clarity, Expert Investor and UK Adviser – as ‘PA’ publications. Leveraging the status of the business’s flagship brand, Portfolio Adviser, the changes are designed to create a more unified and holistic identity for the extensive range of websites, magazines, newsletters, research materials, conferences and other events the company creates for and distributes across the wealth and asset management sectors.

The Portfolio Adviser magazine, website and events will see no change (and the company’s web and event offerings for the Far Eastern wealth market will retain the Fund Selector Asia brand) but, with effect from 29 February 2024:

  • ESG Clarity becomes PA Future
  • Expert Investor becomes PA Europe
  • UK Adviser becomes PA Adviser

At the same time, International Adviser, the market-leading brand for global intermediaries using cross-border investments, insurance, banking and pension products for their clients, is being sold to a third party.

Patrick Ponsford, chief executive of MA Financial Media, said: “Clearly Portfolio Adviser, UK Adviser, ESG Clarity and Expert Investor are all highly regarded brands within their respective markets but what has perhaps not always been so obvious is that they all stem from the same business, with the same unwavering commitment to editorial quality and integrity and the same goal of supporting professional investors in making well-informed and suitable decisions for their clients and so building strong and sustainable businesses.

“Changing the rest of our UK and European titles to reflect our flagship brand should leave our partners within the asset and wealth management sectors in no doubt how they can connect most effectively with the different audiences of specialist investment professionals our websites, publications and events are designed to serve.”

A snapshot of MA Financial Media’s UK and European audience

Portfolio Adviser delivers timely and insightful analysis, news and features to fund selectors, wealth managers, private bankers and financial advisers specialising in investment across the UK and the Channel Islands.
* Newsletter subscribers: 13,000 || Website unique users (monthly): 39,000 || Monthly magazine readers: 5,000

PA Adviser is written for UK financial advice businesses – especially those that outsource all or part of their investment decision-making to model portfolio services, funds of funds and other multi-asset solutions.
* Newsletter subscribers: 16,000 || Website unique users (monthly): 22,000

PA Europe delivers insights, commentary, analysis and proprietary research to wholesale and institutional fund buyers, asset allocators and portfolio constructors based across continental Europe.
* Newsletter subscribers: 8,000 || Website unique users (monthly): 17,000

PA Future is written for wealth managers and other investment specialists with a particular interest in multi-decade themes, such as net zero, biodiversity, AI, healthcare, empowerment and water supply.
* Newsletter subscribers: 25,000 || Website unique users (monthly): 40,000

For more information, please contact:

Patrick Ponsford, chief executive, MA Financial Media: