The Franklin LibertyShares ETF platform was already available in the US, with an expanded range launched for fund buyers in the UK and Europe on Friday.
The launch marks Franklin’s first move into the smart beta space.
The Franklin LibertyQ Global Equity SRI ETF and US Equity ETF are two equity funds focused on investing in quality stocks, the firm said.
A further two ETFs, Franklin LibertyQ Global Dividend and European Dividend have an income-focus but will also invest in stocks.
Head of the UK business Martyn Gilbey (pictured) said: “Liberty is all about giving clients investment choices, and as UK investors look for smarter ways to get returns on their money, their investment needs have evolved.
“Many investors have already embraced the ETF wrapper for its benefits, including low cost, liquidity, tax efficiency, and transparency.
“We are therefore pleased to offer UK investors access to these new smart beta ETFs which complement our existing product range. This is a significant milestone for us and will provide clients with additional investment solutions and choices to construct their portfolios.”
The portfolios will be managed by former Blackrock manager Dina Ting, now vice president and senior portfolio manager of the global ETFs group at Franklin Templeton, and a second Blackrock alumnus Lorenzo Crosata, vice president and ETF portfolio manager.