Guinness Asset Management has hired Rupert Bonsor from Jupiter to sell its $3bn range to family offices globally.
Bonsor was also responsible for family office sales at Jupiter and has previously worked at Premier Asset Management and Crux Asset Management.
Edward Guinness, CEO of Guinness Asset Management, said in a press release: “Rupert will strengthen our sales team and help us improve the servicing of family office investors.
“As a longstanding family run business ourselves, we believe in providing high quality products and in having the best people to build our relationships with investors. Rupert fits that mould.”
Bonsor added: “Guinness’ straightforward approach to investing, good historic fund performance and funds that have been designed to navigate choppy markets are a good fit for family office investors.
“A long term investment horizon and an active approach to responsible investing means that Guinness is well place to provide solutions that address the diverse needs of family offices.”
Guinness has over $3bn in group assets under management, including an equity range made up of global and international funds, plus specialist equity funds. It also has a growing private equity business based around the enterprise investment scheme (EIS).