It offers a range of product wrappers – including Sipps, Isas, Jisas, offshore bonds and general investment accounts – and is open architecture; spanning funds, equities, ETFs, investment trusts and bonds.
Viewpoint is white-labelled, giving financial advisers the option of using their own branding.
It is cloud-based and operated by Morgan Lloyd Sipp Services, Clifton’s pension provider subsidiary, which received its full platform permissions in early 2019.
The technology underpinning Viewpoint was developed by Hubwise, a technology business regulated by the Financial Conduct Authority, which focuses on the retail wealth market.
“With ever-increasing numbers of IFAs using Morgan Lloyd for its Sipp and Ssas products, it was a natural evolution to launch our own low-cost investment platform so that IFAs can easily manage their client portfolios, alongside more complex work such as commercial property and Ssas loan-backs,” said John Dowding, technical director at Morgan Lloyd.
It is priced at 0.3% of the portfolio, with the yearly fee capped at £800.
Six discretionary fund managers have already signed up to Viewpoint:
- Brewin Dolphin
- Eden Park Investment Management
- Seven Investment Management
- Tilney Asset Management
- LGT Vesta
- Waverton Investment Management