Fulcrum has £3.9bn assets under management compared with $379.2bn at Fidelity. It offers relative and absolute return multi-asset funds and systematic funds covering trends and risk premia.
Fryer (pictured) will be responsible for developing the firm’s onshore and offshore client base through the full range of wholesale channels including advisers as well as platforms and UK rating agencies, nationals and networks, life and insurance groups and strategic partners.
He was a business development manager at Fidelity and has 30 years’ industry experience.
Fulcrum co-head of global sales Matthew Wright worked with Fryer for seven years at Fidelity and said he is “deeply immersed” in the UK and offshore wholesale markets and has solid knowledge of provider investment propositions and distribution models.
The hire highlighted Fulcrum’s commitment to the wholesale industry in the UK and beyond, Wright said.